The 5 Senses

Adverts, whether it be T.V. radio or still ads, all aim to appeal to one of the five senses. however they do not always aim at the obvious sense, for example its very hard to advertise a perfume because apart from "the scratch and sniff" it is very hard to appeal to smell and show how the product actually smells. so instead they appeal to other senses to show an experience of the product.

TASTE
http://www.youtube.com/watch?v=ey7l02tjw7U&feature=related

The Lynx chocolate advert I think is probably the best example of how a product that is to do with scent uses other senses to appeal to its target market. It appeals to taste which is the chocolate man. it works because everyone knows the taste of chocolate and I think that 99% of people like it so it is a perfect thing to associate with any product and it works for lynx. However they also use touch, by having the women "showing affection" to the user which men will respond to, certainly in a positive way.

SIGHT

 The ad above for the Marc Cain collections which came from an ELLE magazine (my sisters, not mine!), appeals to the sight of the reader by using contrasting light colours to make the focus on the product; as the eye is immediately drawn to the woman due to the bright lighting of her clothing.

HEARING

http://www.youtube.com/watch?v=VwRCBHhyrAA

As a kid I think this was probably one of my favourite adverts even though I wasn't the target market the ad did its job by being memorable, which all comes down to the song. As this is soo catchy and just sticks in your head.

TOUCH

http://www.youtube.com/watch?v=j2DiKOyiHhU&feature=related

Andrex has used the association with the puppy for years. Puppys with out a doubt one of most associated "things" of softness and by andrex using the softness of the puppy it makes the customer think about how soft a puppy actually is and that the toilet roll will be that soft too.

SMELL
http://www.youtube.com/watch?v=j9ztSrboiEI