The 5 Senses

Adverts, whether it be T.V. radio or still ads, all aim to appeal to one of the five senses. however they do not always aim at the obvious sense, for example its very hard to advertise a perfume because apart from "the scratch and sniff" it is very hard to appeal to smell and show how the product actually smells. so instead they appeal to other senses to show an experience of the product.

TASTE
http://www.youtube.com/watch?v=ey7l02tjw7U&feature=related

The Lynx chocolate advert I think is probably the best example of how a product that is to do with scent uses other senses to appeal to its target market. It appeals to taste which is the chocolate man. it works because everyone knows the taste of chocolate and I think that 99% of people like it so it is a perfect thing to associate with any product and it works for lynx. However they also use touch, by having the women "showing affection" to the user which men will respond to, certainly in a positive way.

SIGHT

 The ad above for the Marc Cain collections which came from an ELLE magazine (my sisters, not mine!), appeals to the sight of the reader by using contrasting light colours to make the focus on the product; as the eye is immediately drawn to the woman due to the bright lighting of her clothing.

HEARING

http://www.youtube.com/watch?v=VwRCBHhyrAA

As a kid I think this was probably one of my favourite adverts even though I wasn't the target market the ad did its job by being memorable, which all comes down to the song. As this is soo catchy and just sticks in your head.

TOUCH

http://www.youtube.com/watch?v=j2DiKOyiHhU&feature=related

Andrex has used the association with the puppy for years. Puppys with out a doubt one of most associated "things" of softness and by andrex using the softness of the puppy it makes the customer think about how soft a puppy actually is and that the toilet roll will be that soft too.

SMELL
http://www.youtube.com/watch?v=j9ztSrboiEI

Perception

I think perception is simply how a person interprets the things they see, hear, taste, smell and feel; and how the react to them, conscious and unconsciously. Sight is probably the most important sense we have and the best way to show how people perceive images differently is through optical illusions.

In both the bottom 2 pictures there are different ways of seeing the picture and how a persons perception works will decide which of the pictures they saw.

 "Perception is the process of sensing, selecting & interpreting consumer stimuli in the external world" (Wilkie 1994)

"the ability to see, hear, or become aware of something through the senses" (Oxford dictionary)

"Perception is our sensory experience of the world around us and involves both the recognition of environmental stimuli and actions in response to these stimuli. Through the perceptual process, we gain information about properties and elements of the environment that are critical to our survival. Perception not only creates our experience of the world around us; it allows us to act within our environment." (Kendry Cherry, http://psychology.about.com/od/sensationandperception/ss/perceptproc.htm)

The link where I found Cherry's interpretation of perception also has some very useful info on how the perceptual process works.




I think this video from YouTube is not only funny but just shows how different minds work.


http://www.youtube.com/watch?v=udxOFMU46Lc

Honestly, I didn't see it first time but I have shown it to a couple of friends and they were surprised I didn't see as it was obvious to them. But I think it was a good example of how easily something can be missed when you are specifically focusing on something else. So when marketing it would be better to put messages out when the mind is open, even if consumers aren't consciously aware of them, I think possibly introducing it onto buses would be a brilliant idea, as I know when I'm on a bus I completely zone out and just stare out the window so why not communicate to the senses whilst consumers are in that state.

My First Blog

My First Days of Uni

Ive been at BNU for 3 weeks now and i am starting to feel the pressure already. There seems to be a ridiculous amount of reading, which would be fine for me if it was a normal book. but these books are incredibly thick worded, like its the same as swimming through custard- really hard to get into and to move through fluently. the assignments at first seem really scary as is not like what Ive ever done before but i think once i start getting into a regime i think i will be fine and maybe slow down on the drinking and social side of things.

since i enrolled on the head start course before actually starting the term i met alot of new people all who were really cool, that's probably the best experience of starting uni, just the meeting new friends who you would never get a chance to otherwise.

The work isn't hard in content wise of what it actually is, its the fact that there is sooo much of it to do and I have to work out how it all interrelates and applies to everything else and then looking at real examples. Its quite overwhelming compared to A level. The thing Ive said to all of my friends about uni is that when u start A level they say its hard work and a lot to do, but realistically you can blag it where as uni its impossible to blag anything and you really have to just get on and do the work.