Gender. Men vs Women

The difference between men and women's brains and the way they work is in frequent discussion and many different points of view. Its been far more important for marketers to understand each gender more thoroughly as both have changed and fragmented within the last 70 years or so, more predominately with women.

Women in the 1950's were stereotypically meant to be housewives and stay at home as a wife, child producer and full time carer; Whereas men played the stronger hunter gatherer type role. The clip below still shows the woman in the carer role however unlike the still ad it shows the woman to be a stronger person.

Even though this clip is from a sketch show, it does show how society will show that all men are vulnerable where perhaps before it wasn't so publicly stated before.

According to Solomon (2010) in many societies men are controlled by agentic goals which create self assertion and mastery. This creates the dominant role in which men typically are seen to play.

Whereas on the other hand women are guided by communal goals which encourage affiliation and the building of relationships with others which gives them a more caring outlook and attitude. 

By understanding these specific gender goals marketers can create and aim adverts which reflect these goals towards each gender. 

Nostalgia

Nostalgia is a very personal thing to people, even though many can share the same memories from certain things. For example from mine many people might get nostalgic about Thomas the tank engine as they may have grown up with it as I did. But I got asked in class why a Yorkshire pudding and this is a personal one to me as it comes from how my mum could never make proper Yorkshire's but they always tasted the best, and still do.

 It is how we feel emotions from looking back into our pasts. Solomon (2010) describes it as a bittersweet emotion that is felt when reminiscing about the past.

Marketers are clever to use this as when associating a product or advert with something that makes consumers nostalgic they are bringing that nostalgic feeling to a product which can encourage consumers to buy a product. Solomon (2010) also says that memories provoked by advertisements are an effective way of creating an emotional response especially when the link between the advertisement and the nostalgia experience is strong.

I only just remember these guys but it still brought back a good feeling, and many people will remember them from the original adverts which i think is an effective tool for getting word of mouth stimulated about tetley as many of those who get nostalgic can talk about it to others who will get nostalgic about it.

This advert I put in because it is pure genius; and I believe the nostalgia is what makes it so. It is a rewrite of Queen's 'Flash' from the film Flash Gordon (bit of a favourite of mine) anyone who knows the film is instantly brought back to images from it when seeing this advert and this is why it works well. Innocent even complete the nostalgia of the advert by having Brian Blessed narrate. I think it is clever by using "fruit" in comparison to Flash as the hero to bring a good moral to the product.

The Christmas Coca Cola advert is one of the best examples of an advert that brings out nostalgia in people. the advert has been around for years now with the same song and everyone knows it.  A point of how strongly some people feel about it that a facebook group page was created which was about how its not truely christmas for them until this advert has been shown.